Unorthodox & Effective

Rick Barry is ditching the traditional agency model and bringing makers and marketers closer together. We curate a team of unlikeminded specialist talent bespoke for each and every project. Replacing quantity with quality, dogma with experience, and cut-throat with kindness, we have a fearless focus on making what works.

Founded by Hugh and Alex, a strategy and creative team with a combined forty years building some of the most iconic brands in Australia, the US and Europe. Their work has helped propel ALDI to Australia's most trusted brand, boosted visitation to Tasmania by 30%, and grown Telstra's brand value by $3.7bn.

Previous Clients

Before there was Rick Barry, Alex and Hugh worked with:

  • Telstra
  • Coca Cola
  • Qantas
  • Nike
  • Audi
  • Aldi

Work from Previous Agencies

Thanks to all the lovely folks at BMF and The Monkeys.

Kind Words

Good Different is not just a tagline for ALDI Australia - it’s our way of summing up our philosophy and approach to all aspects of our business.

- Tom Daunt, Global Managing Director ALDI

Alex’s contribution to our brand since 2019 is immeasurable. It’s not easy to win over our visitors, our stakeholders, and the Tassie community, and he’s helped us do all of that in spades. And so much beautiful work that tells the Tassie story as it should be told.

- Lindene Cleary, CMO Tourism Tasmania

Few strategists have a track record of creative effectiveness like Hugh. When you get to work with him like I have at Telstra and NRMA, you’ll see why.

- Brent Smart, CMO Telstra